Outsourcing marketing creates additional value to the company through know-how and fresh thinking. Read more
Enterprise Estonia
Marketing and export plans as well as trainings with possible co-financing by Enterprise Estonia. Read more
Germany, Sweden, Finland
Marketing and export opportunities in Germany, Sweden, and Finland. Read more
Training
The objective of training courses is to enhance marketing and service related knowledge of the employees, and to improve the skills of putting the knowledge into practice. To fix the acquired knowledge and skills, the program includes three important steps of effective training:
discussions;
solving marketing problems and cases based on the Estonian and global experience;
presentation of the solutions that are the results of the discussions and the exercises.
The training program is worked out in co-operation with the company, taking the specific needs and possibilities into account.
Marketing management
Evaluation of the current situation
Mapping the needs and expectations of the market and target segments
Development of products and services
Mapping and analysis of competitors
Positioning the company (or product/service) and working out differentiation strategy
Compiling the strategic marketing plan
Planning the tactical activities of marketing
Evaluation of marketing effectiveness.
Brand positioning and working out the strategy and the action plan.
Relationship marketing
Defining the interest groups and their roles that are necessary to manage customer relationships
Principles and processes of the customer relationship management.
Service management and customer service.
Training the marketing management skills: based on the strategic marketing simulation Brandmaps. Participants practice their marketing management skills in an artificial environment. Strategic marketing of the production enterprise has to be managed, including production planning and cash flow management. An excellent opportunity to play through the situations that may prove to be expensive lessons in the reality.
